"I'm beyond excited to have the opportunity to work with a brand as rich in history and motorsports lineage as Motul. Their interest in supporting the growing grassroots motorcycle movement and DIY community is one the main reasons I chose to enter into a partnership with them. Their support for community garages and other incubators in our industry are critical to the continued success and growth of the next 75 years of motorcycling." - Jason Paul Michaels
FULL PRESS RELEASE |
Motul, a full-service lubricants and automotive oils innovator, developer, and manufacturer passionate about partnering with consumers, businesses, organizations, and racing events around the world, this week announced they have formed a partnership with Jason Paul Michaels, a motorcycle influencer changing the industry as we know it.
By partnering with Michaels, Motul will also be partnering with his Standard Motorcycle Co-op, Florida’s first and only Co-op Motorcycle Garage and Educational Facility focused on creativity, collaboration, and friendship among the co-op’s users.
As an innovative and disruptive thinker in the motorcycle industry, Michaels has made a name for himself as someone who is not only passionate about motorcycles and their composition, but someone who is also intent on sharing his pa with as many people as possible.
“Jason is a great contributor to the motorcycle industry in the USA; bringing a great sense of purpose and passion to many riders across the country. We are honored to be
part of Jason’s projects in the U.S. and see Motul associated with such ingenious and brotherly initiatives.” said Guillaume Pailleret, president of Motul North America.
“I’m proud to have been chosen to represent Motul in a budding segment of the motorcycle industry,” said Jason Paul Michaels, custom builder and owner of Standard Motorcycle. “I can only hope that my unique perspective and out of the box methods of getting things done is an inspiration to others. After-all, this IS the motorcycle industry, if we can’t have fun and be a little wild here in the process of getting things done, where can we?"
As a partner of the Standard Motorcycle Company, Motul will be providing a free oil change to all co-op members. It’s an opportunity to expose the DIY community to an entire line of performance product. Additionally, the store will carry Motul products in the shop for users in need of some engine fine-tuning.
To continue their growing popularity in Florida, Standard Motorcycle Company will launch a Streaming Technical Library with crowdfunding campaigns in the near future. Subscribers to the library will be able to learn from industry experts on everything from wheel building, to suspension tuning, to design and engineering. The company is passionate about covering it all so their collaborative commitment to motorcycles can be streamed out over the Internet.
“The Standard Motorcycle Co-op is situated to springboard the next generation of motorcycle builders and contributors into the moto culture,” said Li-Jay Chu, the Communications & Activation Manager for North America. “They are in the process of securing both a digital and physical platform, ensuring everyone is drawn into the moto community. We are ecstatic to be contributing to this advancement, and are excited to introduce Motul products to café/twin motorcycle market.”
Michaels is known as a social media influencer and brand ambassador today for many of industry-leading motorcycle companies and related product distributors. Having been passionate about motorcycles since a very young age, he is presently in the process of devising new ways to make the motorcycle community even more accessible.
Motul is a world-class French company specialized in the formulation, production and distribution of high-tech engine lubricants (two-wheelers, cars and other vehicles) as well as lubricants for industry via its Motultech activity.
Motul is also recognized as the specialist in synthetic lubricants. As early as 1971, Motul was the first lubricant manufacturer to pioneer the formulation of a 100% synthetic lubricant for automotive engines, the 300V lubricant, making use of Esters technology and issued from the aeronautical industry.
Throughout the years, Motul has gained experience as an official supplier to many racing teams and manufacturers and contributes with them to further technological development in motorsports.
Motul is supporting those teams in international competitions such as: 24 Hours of Le Mans (cars and motorcycles), FIA World Endurance Championship, Super GT, Drift, Pikes Peak, Japanese championship Super Formula, Blancpain Endurance Series, Dakar, Motul Petit Le Mans, Le Mans Classic, MotoGP, World Superbike, MotoAmerica, AMA Flat Track, World MX, FIM Endurance World Championship, IOM TT, MOTUL FIM Ice Speedway Gladiators World Championship, Roof of Africa and score of others.
Communication and Activation Manager, North America Phone : 909-625-1292 Ext. 200
E-Mail : email@example.com
MOTUL USA, Inc
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